UX Fundamentals by The Futur

The Futur UX Fundamentals is an online video course taught by design leader and educator Vincent Brathwaite. It introduces user experience design to people who work around it but have never studied it formally: graphic designers, brand strategists, copywriters, marketers and design students. The course explains how UX differs from UI, branding and graphic design, how to translate user behaviour into design decisions, and how to write user stories for stakeholders. It costs $149 and comes with activities, ready-to-use UX templates and a glossary.

Most of The Futur's catalogue focuses on visual craft or running a creative business. This course sits between the two. UX is where design meets business goals and real user needs, and understanding it helps designers join product conversations, explain their choices and work better with developers and product managers.

What You Will Learn

• The difference between UX, UI, branding and graphic design, and how they work together
• How to observe and translate user behaviour into design decisions
• How to write user stories that stakeholders can understand and act on
• How to balance business goals with user needs
• Core UX vocabulary, supported by a glossary of terms
• How to use ready-made UX templates in your own projects

Who Is The Futur UX Fundamentals For?

The course is written for people who are new to UX but already work in or near design. The official page names graphic designers, brand strategists, copywriters, design students, marketers and eCommerce managers as the intended audience, and lists the level as beginner to intermediate.

For a graphic designer, it is a way to understand the thinking behind digital products before moving into UI or product design. For marketers and eCommerce managers, it gives a shared language for working with UX teams and agencies. For strategists and copywriters, it shows how research and user stories shape what gets built.

It is not a software course. It will not teach you Figma or prototyping tools, and it is not a complete UX career programme. Think of it as a clear foundation that helps you decide whether to go deeper.

Course Structure

The official page describes the course by its components rather than a numbered module list:

• Instructional videos: the core lessons on UX concepts and process
• Three activities: practical exercises to apply what you have watched
• UX templates: ready-to-use documents for your own work
• UX terms glossary: a reference for the vocabulary used across the field
• UX resources library: further reading and tools to continue learning

The written course material is provided as a screen-sized PDF, designed to be read on a computer alongside the videos. For the full lesson list, check the official course page.

Price and Access

The course costs $149. The lessons are pre-recorded, so you can work through them at your own speed and keep the templates and glossary for later reference. For the current price and details of access, check the official course page before buying.

About the Instructor

Vincent Brathwaite is a Caribbean American multidisciplinary design leader, educator and speaker. His background spans design leadership and teaching, which suits a course aimed at helping people from neighbouring disciplines understand UX.

Things to Consider

• Software: you need Adobe Acrobat (or another PDF reader) for the screen-sized course material. No design software is required for the core lessons.
• Do the activities: the three activities are where the concepts become practical; try them on a real website or app you know.
• Use the templates: apply the UX templates to a current project at work to see where gaps appear.
• Next steps: if you enjoy the material, continue with a dedicated UI or prototyping course to build hands-on skills.
• Branding link: brand strategists may want to pair this with The Futur's Brand Strategy Fundamentals, which covers audience research from a brand point of view.
• Feedback: the course is video-based, so share your user stories with colleagues to test whether they are clear.

Start the Course

Interested in learning with The Futur?

Start UX Fundamentals

For the full syllabus and pricing, visit the official The Futur website.

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Last verified: November 9, 2026